Japan’s first self-branding-style school teaches self-development skills

This school provides a venue for students to redefine their individual visions of the future and promote them through effective utilization of social networking sites and other media. In doing so, students learn more about themselves. A logo was designed for the school using the concept of a smartphone icon incorporating the Chinese character for “self,” as found in the Japanese word for “myself.” The character is represented as a door that opens from the inside to the outside world, expressing the school’s approach to learning. Yellow is used to represent the ability to communicate clearly, while blue symbolizes the ability to think and study in depth.